In Summer 1999 we were approached by Brewers to design and develop for them their first venture into eCommerce.
We designed the wallpaperdirect brand and developed an enterprise-strength eCommerce site to run the operation.
Brewers (the UK's largest chain of independently-run home decorating stores) wanted to sell wallcoverings online. Bearing in mind that when you buy wallpaper, you might actually like to see it first, we got together with the Brewers marketing team and between us came up with wallpaperdirect, the UKs most popular online wallpaper store.
Free samples and free delivery, virtual roomsets where you can see the paper on the wall before you buy, shortlists to help you choose with a friend, a supplier-administered back end and the world's friendliest shopping basket mean wallpaperdirect makes good revenues.
The site features nearly 2000 wallpaper designs from 8 distinctive manufacturers, and the back end management tool allows each of these manufacturers (in conjunction with the wallpaperdirect webmaster) to upload and administer their own designs for sale through the site. Picking tickets are automatically generated for the warehouse to speed sampling and dispatch.