Vision is a strategic tax planning product from PricewaterhouseCoopers that enables large corporations to maximise tax efficiencies. We designed and built a CDROM to showcase the product to large corporate clients.
This kind of project relies on the designers getting to understand the subtleties and complexities of products like these, and unfolding them to clearly communicate their value.
The CDROM communicates this complex product through a series of interactive narratives, diagrams and video interviews in progressively tailored detail to an audience that includes CFOs on the one hand and technical tax experts on the other.
Vision employs clear navigation and signposting, and uses interactive diagrams to great effect.
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